Principles we live by
It's the bridge that connects stories, sparks change, and unlocks potential. Taking the time to get to know what drives you, set our writing apart.
Being authentic is more powerful
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Our copywriting expertise transforms your mission into compelling narratives that showcase your unique story and impact.
We have to be storytellers first
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​Communicating with clarity and brevity will help you stand out in a crowded market and connect with your audience quickly.
Sharp copy helps you connect
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We don't just write. We bridge the gap. We understand your goals, craft a strategy, and write copy that cuts through the noise.
Great copy = Sharp thinking
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Machines generate. We interpret what you really want to say and use our expertise to help you show up how you mean to.
Writing is a human process
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Meet the Team
We’re a power duo with access to an extensive list of content specialists from subject matter experts to academic-level editors.
Founder & Lead Writer
Sorelle Henricus PhD
Sorelle specializes in helping entrepreneurs, thought leaders and social innovators create real impact through powerful content and copywriting. She brings a wealth of experience from over a decade of research and teaching at Asia’s top universities. Convinced that knowledge should be shared outside of academia, Sorelle started Executive Writer in 2020, providing strategic content, copywriting and editing services to marketing agencies and corporates creating positive change.
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Technical & Copywriting Lead
Shari de Costa
A seasoned writer with over 15 years of experience across diverse fields, including technical writing, creative copywriting and scriptwriting, Shari brings a passion for clear communication. A published author and editor, Shari is the co-founder of Kiribath Publishers a publishing company that produces children’s literature dealing with topics such as parental disputes, income disparity and environmental awareness.
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What we do
We articulate your unique value with clarity and authenticity.
Ready to get started?
Our free initial consult will help you to identify any gaps and get started on a plan to get you noticed.